Strategy & Marketplace Management
Senior professionals experienced in managing complex marketplaces, responsible for strategy, operating model, governance, international expansion and overall coordination of the Amazon business.
How we are organized
A multidisciplinary team built around the components of the Amazon business.
The kapstone structure integrates different but complementary capabilities, coordinated within a single operating model.
Retail & Organic Performance
Specialists focused on catalog quality and organic performance: listing optimization, keyword architecture, Amazon SEO, PDP, catalog structure, brand content and conversion optimization.
Advertising & Performance
Specialists in planning, managing and optimizing Amazon Ads, with attention to budget allocation, campaign architecture, bidding, margins, seasonality and commercial objectives.
Data, BI & Technology
A cross-functional layer supporting every function. Through APIs, proprietary tools, AI, custom reporting and proprietary KPIs we integrate market, retail, advertising, pricing, catalog, inventory and profitability data—turning them into insight and operating decisions.
Strategy, execution and data are not separate areas. They are parts of the same system.
This integration is what allows kapstone to operate as an advisory and operating partner, maintaining a single view of the Amazon business.
01kapstone is a Slovenian Amazon data-driven advisory company with international clients and collaborations.
02We support brands that treat Amazon as a strategic channel, working across strategy, marketplace operations, advertising, business intelligence, content, governance and international development.
03Our approach combines vertical expertise, operating experience and a strong data component. Every project is built around the client's business model—no standardized frameworks, no traditional agency logic.
Every engagement starts with
INTELLIGENCE.
01Strategy sets direction.
02Technology expands analytical capacity.
03Execution brings decisions to market.
04Measurement restarts the cycle.
What defines the model
Brand focus
Built for brands navigating complex commercial and international decisions.
Senior Amazon depth
More than a decade across strategy, advertising, Seller, Vendor and operations.
Technology-led intelligence
Proprietary tools, APIs, AI-assisted analysis and third-party technology build a richer fact base.
Adaptive execution
Strategic by default. Operational when needed.
Specialist network
Legal, tax and media capabilities can be coordinated through specialist partners.
A clear principle
Technology enhances judgment.
It does not replace it.
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