A blog for leaders making
data-driven marketplace decisions.
Amazon Ads comes to ChatGPT: why retail media is entering the era of conversational advertising
Partnership announced on 10 September 2026: US pilot and convergence with ChatGPT Ads’ European expansion. Impacts on DSP, measurement, and discovery.
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EPR and PPWR on Amazon Italy 2026: what changes for sellers and brands
From 12 August 2026, the PPWR applies in the EU: Amazon requires an ERN in Seller Central. Operational impacts, supply chain, and non-compliance risks.
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Amazon updates product titles: what changes for SEO, listings, and Item Highlights
From 10 August 2026, Amazon splits the title into Item name and Item Highlights, impacting internal SEO, readability, and catalog operations for sellers, vendors, and brands.
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